Monday, January 30, 2012

Florida Basking in the Rays of Free Tourism Advertisements



Who is the real winner of the Florida Republican Primary this week?

Florida... Florida's tourism industry gets the biggest shot in the arm than any of the actual candidates.

http://www.cbsnews.com/video/watch/?id=7396796n

Watch this clip and listen to the words of Rep. Allen West when speaking about the Miami Marathon that he just ran in... "great venue to show off Miami"

Yes, that's what Face the Nation and every other political show this week did ...they showed off Miami's Biscayne Bay, Tampa's Biscayne Bay, Jacksonville's River and the sunshine and blue skies were the backdrop on National TV during the dead of winter up north. Behind the candidates who spoke their sound bites about the economy, beating Obama, jobs, the changing of the Republican Party by the Tea Party members the .... and everyone watching is thinking, "wow, look at that sailboat and the water...."

Everyone hears the sound bites, but what they are thinking is "I could be there when I'm here..." or "maybe I'll check out Jet Blue's sales this week and take a quick trip down for an early Spring Break."




Everyone is talking....but what everyone is watching is Santorum sans his signature vest working the crowds in short sleeves. Michelle Bachman in a pretty white suit showing off her great legs looking like she's doing summer while Allen West sits near her in an orange windbreaker making people everywhere wonder on what he is wearing under neath that wind breaker, an ORANGE Florida colored wind breaker. He's probably wearing a tee shirt or a tank...wow ...shorts maybe... and it's June in Florida year round. That is the point that the Florida primaries are making this week.



They may be basking in the rays of reality, as Esquire points out, but they are basking in the rays of reality while working on their tans which will give them a nice healthy look going into Maine and Nevada.

http://www.esquire.com/blogs/politics/mitt-romney-florida-campaign-6648231

Carl Fisher, the oldest most successful Florida publicist back in the Roaring 20s would put up ads in Time Square for New Years Eve that read, "It's always June in Miami" along with pictures of bathing beauties frolicking on the Florida beaches.



Yep, Florida by moving up the primary to January did more than make a national impact in the primary process... they gained millions of dollars of free advertising doing one up on Old Carl Fisher, they showed the candidates walking through crowds of people dressed for summer, under the palm fronds, in front of the water, live on TV with boats going out on day trips and people on the boats waving to the crowds having fun in their bathing suits. While watching Allen West speaking on the election, a little part of their brain is thinking..."wonder how much it would cost to take a cruise out of Miami..."





And, that is how the State of Florida is the biggest winner this January while Romney and Newt duke it out in the polls. Note...while duking they are often in their short sleeves getting in some nice rays of sunshine before heading back up north to winter. In Maine Santorum will have his signature vest again and Romney won't be showing off his "average man short sleeves" look and Republicans will be dreaming of Marco Rubio on the ballot as a Vice Presidential candidate.

Winter Dreams will be not on the election but on a seat on a plane south bound for some fun in the sun...that is what most people will really take away from this week's primaries.

And, they will head out to Little Havana for some good Cuban food, rent a boat, go to the beach and it will boost Florida's economy because across the board Tourism is King in Florida.

We may have lost the King Orange Bowl Jamboree Parade on New Year's Eve, but we won back the media's attention in the dead of winter with the January Primary.

Besos Bobbi

http://www.esquire.com/blogs/politics/mitt-romney-florida-campaign-664823

http://www.youtube.com/watch?v=N8tOjalGnkk

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